AI is changing
the landscape

Landscape in linework

We provide independent advice to help you navigate AI transformation with confidence

What’s your
AI strategy?

Diagram showing the change from low value to high value work

Generative AI is changing how companies create and deliver customer value. Some of the activities that your business does today are becoming easier and faster, therefore reducing in value. On the other side of the equation, AI is creating opportunities to do new things, to solve new problems for your customers, to create new value.

How will you create value in the future?

Your AI Strategy should outline why you need to change and how your organisation will move from Point A (diminishing value) to Point B (new and higher value work). To create your AI strategy you need to look ahead and imagine what you’ll be doing to generate value. You need to test those assumptions and then create a roadmap with steps that show what to do and when your business and people will transition from A to B.

Diagram is led by Tom Hovey, a specialist in bridging the gap between strategy and digital execution.

How Tom can help:

1– Digital strategy & oversight

It can be challenging turning strategic initiatives into successful digital projects: setting the vision, managing stakeholders, choosing the right partners and technologies, and ensuring everything stays on track.

I help senior leaders set up and deliver digital projects that actually achieve their intended outcomes. From initial scoping through to successful implementation, I can help you navigate the complexities and deliver real business value.

I have helped organisations like NZ Rugby, Xero, Meridian, Wellington City Council and IoD deliver complex digital projects.

2– AI strategy & training

You've seen the potential of generative AI, but implementing it effectively across an organisation is complex. How do you set up an effective policy and working group? How do you choose the right use cases? What about security and governance?

I help teams cut through the hype and uncertainty by providing hands on training and advice. Together we create a practical approach and strategy for implementing AI that drives genuine business results while managing risks appropriately.

I have helped organisations like RNZ, BERL, NZDF, IoD and NZTA better understand and implement generative AI tools.

Our clients

Projects we’ve helped plan and deliver:

A platform to increase engagement and grow the business

Strategy, roadmap and helping steer a multi-year transformation project.

Read more

Innovating to find out how children get to school each day

Working with teachers and students to come up with a digital solution that doesn’t disrupt.

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A new approach, not a new website to improve sign ups

Research and reviewing the customer experience and product understanding to develop a new approach.

Read more

Building alignment and a roadmap for NZ Rugby websites

Helping decide who to focus on and why, to prioritise and reduce the number of websites being maintained.

Read more

mainstay logo

Need AI training?

Diagram is a member of the AI Forum New Zealand. Under our Mainstay AI trading name, we provide AI training services. We can introduce you to AI and help you think about future risks and opportunities.

We can help
you answer:

We provide independent advice at the outset of your project to help you quickly explore options, define scope, build support and find the right direction.

  • It can be hard to choose between making your existing website better, or creating a new one. There are pros and cons for both. We help you define what matters to your organisation and your customers, then assess how your current website is performing. We first focus on ‘why’ you might need to change, not what that change might be. Our independence ensures our recommendations have your organisation's best interests at heart.

  • It’s tempting to add more digital products and services, but that doesn’t necessarily solve the real problems, or take advantage of the real opportunities. Often it creates confusion and overhead. Sometimes doing less is better. We start by deeply understanding your purpose and strategy, then looking at your digital channels. For some clients our recommendations to stop or change activities have saved them considerable time and effort, as well as reducing risk.

  • Understanding your audiences, how they engage with you, and what they value is at the heart of good digital strategy. We can help you gather research and insights to inform your digital decisions. A good experience is one that your customers value. The right experience is one that delivers value to both your customers and your organisation. Our strategies are based on this intersection between your audiences and your organisation.

  • Every organisation has limited resources. Being confident about where to invest in digital requires a strategy that sets out how your digital activities will support your organisation, as well as where the risks and opportunities are. The key is to invest with purpose: to seek proof that your investments will actually make a difference. We can help you develop the strategy, assess the risks and validate that the strategy will work.

  • AI-powered technologies and customer expectations are constantly changing, and more rapidly than ever. We can help you assess potential risks (and opportunities) for your current business model.

  • Successful digital projects start with people, not with technology. You will deliver better results if you develop an independent strategy that sets out why and what you are trying to achieve before you approach technology companies. It’s common for the strategy process to reveal a better direction than if you had started with a technology company – this is because it’s hard for technology companies to see options other than the ones they provide. We can help you with developing the strategy and procuring the appropriate partners when needed.

  • This is one of our favourite questions – what if digital enabled you to think differently about what you do, or to tackle a problem in a new way? What do changing technologies, customer expectations and markets mean for your business? We start by understanding your core purpose and the problem and opportunity spaces, we then help you explore a range of new customer experiences that create value for your organisation.

  • "Talking to Diagram at the outset of your project is a must. Their independence and expertise always guides our digital projects to success."

    – Ingrid Strange, Account Manager, mysuper, ACC

  • "Diagram’s advice has been invaluable in terms of building alignment behind what we're trying to achieve, and in helping us approach the market to find the right partner for our digital project."

    – Steve Doughty, Marketing and Communications Manager, Fish and Game New Zealand

  • "Diagram’s process helps us be good clients - we design the strategy, and the vendor can focus on delivering against it instead of trying to figure out what we want!"

    – Liam Sutton, Commercialisation Manager, Wellington UniVentures

  • "Thank you for all your help, support, smoothing of waters and brilliance – we truly could not have got to where we are without you."

    – Tracey Kai, General Manager Communications, New Zealand Rugby

  • "We needed to understand whether to redesign a new website from scratch, or refine the existing one. It made sense to engage Diagram to help us answer this because they provide neutral and trusted advice."

    – Elaina Hamilton, Creative Lead, Powershop

“In addition to being super skilled at what you do, you also make it fun which I totally appreciate.”

— Sebastian Grodd, Life Flight

Tom Hovey –
experience and independence

Diagram is led by Tom Hovey. Tom has been helping clients in New Zealand and the United Kingdom get great results from digital for over 25 years.
tom@diagram.co.nz