Random articles.
From time to time Tom publishes articles on Medium, LinkedIn and other websites. The articles are designed for different audiences, but all relate to the creation and delivery of strategy.
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Digital strategy is hard to get right — yet critical to success.
Getting your digital strategy right, and communicating it clearly, is the best way to deliver better projects.
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How do you define digital strategy?
Is “digital strategy” meaningless? Or does it refer to one of the most important assets in your organisation?
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Are you doing the right thing with digital?
Why are some CEOs and senior leaders getting frustrated with digital? Here are five ways digital projects can go badly.
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Create a 'learning zone' to reduce risk and save time
A ‘learning zone’ at the start saves time, reduces risk and enables you to deliver a better digital project.
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Will AI affect your strategy?
The short answer is yes. But how? And when? Here are three things to consider.
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How might AI affect digital agencies?
If AI makes development faster, cheaper and more accessible, what will be the role of digital agencies in the future?
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Is COVID-19 driving your digital transformation?
Digital transformation needs a strategy, not just new technology.
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Is your digital investment aligned to your strategy?
Are you investing in the areas that will actually make a difference to your organisation?
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Are your personas helping you do your job?
Personas are incredibly powerful tools to aid decision-making, but only when well created.
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Are you getting the best results from your digital project?
Right now, large digital projects are riskier than ever – here are three ways to reduce that risk.
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Three Cs: How to stop your project from capsizing
Here are three ways to help prevent your digital project from going off course or worse.